This section brings together selected articles exploring the social and cultural dimensions of religion, including Salafism, religious identity, conversion, belonging, and authenticity. Drawing on my academic research, these articles examine how faith intersects with identity, community, culture, and wider social change.

My PhD Research

An Ethnography of Female Salafi Converts in Birmingham explores the experiences, motivations and religious journeys of women who adopt Salafism in contemporary Britain. The thesis provides the academic foundation for much of my research into Salafism, conversion and religious identity.

Read the Thesis Abstract → An Ethnography of Female Salafi Converts in Birmingham

Selected Articles & Essays

79. Salafism is a Complete Way of Life. This article explores how Salafism is understood not merely as a set of theological beliefs, but as a comprehensive way of life rooted in the Qur’an and Sunnah. It examines how Islamic creed, worship, character, and everyday conduct are integrated to provide a complete framework for personal development, spiritual growth, and navigating contemporary society.

78. Salafism Makes Sense of the World & Averts Anomie. This article explores how Salafism provides a coherent framework for understanding the world, offering meaning, purpose, and moral direction in an age of uncertainty. It examines how a clear Islamic worldview helps individuals overcome confusion, avoid anomie, and develop a stable sense of identity grounded in faith.

77. SalafiPubs Globalises the Da’wah Scene. This article explores the role of SalafiPubs in the global spread of the Salafi daʿwah, examining how digital media has transformed the dissemination of Islamic knowledge across national and cultural boundaries. It considers the platform’s influence in connecting Muslim communities worldwide and its contribution to the development of a shared global Salafi identity.

76. Pursuing Authenticity in the Search for Truth. This article explores the pursuit of authenticity in the search for religious truth, examining why individuals are drawn to an understanding of Islam they perceive as rooted in the Qur’an and authentic Sunnah, and how certainty, consistency, and evidence shape their religious journeys.

75. ‘Wahhabism’ Purifies Islam Globally This article examines the historical and contemporary use of the term “Wahhabism” and explores how the movement associated with Muhammad ibn ʿAbd al-Wahhab sought to reform and purify Islamic belief and practice. It considers the movement’s influence beyond Arabia and its role in wider debates about religious reform, authenticity, and the global spread of Salafi thought.

74. SalafiPubs Brings Da’wah to the Inner Cities. This article examines the role of SalafiPubs in bringing Salafi daʿwah into Britain’s inner-city communities. It explores how the organisation’s local outreach, educational activities, and engagement with diverse Muslim populations helped make Salafi teachings accessible within urban communities and contributed to the development of a visible Salafi presence in Britain.

73. Tawheed Dispels Trinity Confusion in the City This article examines how the concept of Tawḥīd emerged within the religious experiences of second- and third-generation African-Caribbean respondents in Birmingham. It explores the relationship between religious revivalism, exclusion, and the city, showing how Salafi teachings on the oneness of Allah provided a framework for navigating questions of religious identity and belonging within a diverse urban environment

72. Seeking Scriptural Evidence for Religious Practices. This article explores how the growing availability of Islamic literature in English, alongside the pressures associated with living with a hyphenated British Muslim identity, influenced the religious journeys of second-generation British Muslim youth. It examines how access to Islamic knowledge provided new ways of understanding faith, identity, and belonging within contemporary British society.

71. Salafism Ends Unhappiness and Uncertainty. This article explores how adopting a new religious framework provided many respondents with a renewed sense of agency, meaning, and direction. It examines how faith offered a way to navigate feelings of uncertainty, dissatisfaction, and social dislocation often associated with contemporary life, providing individuals with a coherent worldview and a renewed sense of purpose.

70. Salafism: a ‘Religion of the Gaps’. This article examines the emergence of Salafism as a “religion of the gaps” in contemporary society, challenging assumptions that modernisation necessarily leads to religious decline. It explores how Salafism demonstrates the continued relevance of religious frameworks in providing meaning, identity, and guidance, highlighting the complex relationship between secularisation, revivalism, and the persistence of faith.

69. Finding ‘Salafiyyah’ in the Quest for Truth. This article explores the themes of salvation and religious certainty within the conversion narratives of women who embraced Salafism. It examines how respondents distinguished between accepting Islam as the true religion and viewing Salafiyyah as the methodology they believed provided the most authentic pathway for practising their faith. It highlights how the search for truth, guidance, and spiritual clarity shaped their journeys.

68. Salafism Revives and Purifies Islam Through Tawheed. This article explores how locating truth within Salafism represented a significant junction where the paths of respondents from diverse social and cultural backgrounds intersected. It examines how the foundational Islamic concept of Tawḥīd (the oneness of Allah) provided a shared framework through which respondents understood their faith, identity, and belonging, shaping their journeys towards Salafism.

67. Seeking Salvation in Salafism. This article examines the religious journeys of women towards Salafism, focusing on how childhood, adolescent, and early adult experiences shaped their developing religious identities. It explores how personal experiences and early encounters with faith contributed to feelings of uncertainty and a search for greater meaning, understanding, and religious direction.

66. Finding Salafism in a Post-Secular Society This article examines the changing nature of religion in Europe by exploring why women from diverse social and cultural backgrounds have become increasingly attracted to Salafism. It considers the varied motivations, experiences, and circumstances underlying this attraction, highlighting the complex relationship between religion, identity, culture, and contemporary European society.

65. In Search of Meanin & Life’s Purpose. This article examines how identity, marginalisation, existential searching, and the concept of fiṭrah shaped the religious journeys of women who became Salafi. Across diverse backgrounds, respondents encountered questions of purpose and belonging, with experiences in Europe prompting deeper reflection on Islam and a renewed awareness of their innate disposition towards faith and their Creator.

64. Turning Points in the Conversion Process. This article examines how personal change, anomie, and normlessness can create conditions conducive to religious conversion. It explores how tensions within individuals’ existing circumstances may generate a search for meaning, stability, and direction, contributing to their openness to religious transformation and, in the experiences examined here, the adoption of Salafism.

63. Identity Crisis in Modernising Muslim Countries. This article examines how respondents from Muslim countries experienced identity crisis, dislocation, and a sense of something missing amid accelerated globalisation and rapid modernisation. It explores how social and cultural change disrupted established identities and contributed to feelings of being lost, prompting some respondents to reconsider their relationship with Islam and religious identity.

62. The Search for Salafiyyah: A Multifaceted Journey. This article examines the complex and varied routes to Salafism, showing that respondents’ searches for Salafiyyah were rarely straightforward and often developed over the course of their lives. It explores the diverse experiences, encounters, and motivations that shaped these journeys, highlighting religious conversion as a multifaceted and ongoing process rather than a single event.

61. Generational Effects of Global Politics on Identity. This article examines the significance of 9/11 and generational experience in the conversion narratives of Muslim Heritage respondents. It explores how the wider social and political climate following 9/11 shaped respondents’ searches for Salafism, highlighting the influence of historical events, public discourse, and changing perceptions of Islam on their religious journeys.

60. Cultural Identity and Displacement Among South Asians in Britain. This article examines how exclusion and a lack of belonging shaped the experiences of British Muslim Heritage respondents. It explores how growing up within small or marginalised Muslim communities contributed to questions of identity and belonging, highlighting the relationship between community, ethnicity, religious identity, and experiences of social exclusion.

59. Postcolonial Descendants in Britain: Navigating Inclusiveness, Identity, and Belonging. This article examines how identity, belonging, and experiences of racial exclusion shaped respondents’ religious journeys. Rahima’s experience provides a particularly vivid example, as her developing consciousness of Black identity, the legacy of slavery and colonialism, and feelings of exclusion intersected with her search for meaning, belonging, and religious identity in Britain.

58. Islam as an Identity Shelter Against Racism and Social Exclusion in Secular France. This article examines how misrepresentation, institutional racism, and social exclusion shaped the identities of second-generation Muslim respondents in Britain and France. It explores how discrimination in education and wider society contributed to feelings of exclusion, while prompting respondents to reconsider their cultural and religious identities and seek a stronger sense of belonging through Islam.

57. Salafis: A Lost Generation. This article examines how feelings of being “lost” and “something missing” emerged across respondents’ conversion narratives. It explores how adolescence, difficult childhood experiences, trauma, and identity crises contributed to uncertainty about life’s meaning and purpose, highlighting how these experiences shaped respondents’ subsequent searches for religious identity, stability, and direction.

56. Adolescence, Identity Crisis, and Religious Conversion. This article examines how teenage pregnancy, poverty, unstable relationships, and social marginalisation contributed to identity crises among respondents. It explores how the pressures and hardships of early adulthood prompted deeper questions about meaning, purpose, and religious identity, highlighting the relationship between personal struggles, social circumstances, and the search for spiritual direction.

55. Intergenerational Transmission of Religion in Muslim-Heritage Groups. This article examines the intergenerational transmission of Islam among British South Asian respondents, exploring how family, madrassa education, and religious practice shaped childhood identities. It considers how inherited religious traditions, often rooted in cultural practice rather than understanding, created tensions for young Muslims negotiating faith, ethnicity, and British identity.

54. Identity Crisis Among French Muslims. This article examines the experiences of second-generation French Muslims of North African heritage, focusing on migration, urban marginalisation, and French secularism. It explores how growing up in the banlieues, alongside limited religious cultivation and experiences of exclusion, contributed to an identity crisis in which Salafism offered a renewed religious and cultural identity.

53. The Role of Childhood Experiences in the Conversion Process. This article examines how childhood religious socialisation and family background shaped respondents’ later journeys towards Salafism. It explores the influence of Christian upbringing, matrifocal families, moral values, and early exposure to religious ideas, highlighting how childhood experiences can remain embedded in identity and contribute to religious resurgence and conversion.

52. Non-Muslim-Heritage Converts to Salafism. This article examines the ethnic, religious, and demographic diversity of female converts to Salafism, focusing particularly on the prevalence of British African-Caribbean respondents. It explores how Birmingham’s multicultural urban environment, postcolonial migration, and structural disadvantage provide important context for understanding the emergence of Salafism as a hybrid religious and urban identity.

51. Muslim-Heritage Converts to Salafism. This article examines the diverse backgrounds and migration histories of Muslim Heritage converts to Salafism, tracing their origins across Britain, Europe, and beyond. It explores how migration, diaspora communities, urban settlement, and socioeconomic marginalisation shaped the social contexts in which Salafism developed, particularly within Birmingham’s diverse Muslim communities.

50. Islam as a Public Identity. This article examines how the Rushdie Affair and major geopolitical conflicts of the 1980s and 1990s shaped the religious identities of young British Muslims. It explores how political events exposed tensions within Britain’s Muslim communities and contributed to a renewed Islamic consciousness, transforming Islam into an increasingly visible marker of identity.

49. Conversion to Salafism an ongoing process of transformation. This article introduces the sociological analysis of women’s conversion to Salafism, challenging portrayals of converts as passive or “brainwashed”. Drawing on doctoral research, it examines conversion as a gradual process of identity and meaning-making, shaped by cumulative social, cultural, psychological, and practical experiences across respondents from Muslim and non-Muslim heritage.

48. Bosnian War Fuels Campus Activism. This article examines how the Bosnian War and the Srebrenica massacre contributed to the development of Islamic consciousness among young British Muslims. It explores the role of university Islamic Societies, political events, and growing Islamophobia in shaping collective identity, while highlighting how experiences of conflict, injustice, and marginalisation influenced Muslim belonging in Britain.

47. Ahl al-Bidʿah Raise Their Heads. This article examines how the 1990–91 Gulf War and the presence of US troops in Saudi Arabia intensified ideological divisions within contemporary Islamic movements. It explores how competing religious methodologies increasingly claimed the label of Salafism, creating confusion over creedal principles, political engagement, and the boundaries of authentic Salafiyyah.

46. JIMAS Diverges from Salafism’s Creed. This article examines the early development of Salafi daʿwah in Britain, focusing on tensions surrounding Abu Muntasir and JIMAS during the 1990s. It explores how questions of credal authenticity, methodology, leadership, and religious authority contributed to divisions within emerging British Salafi networks and the formation of alternative daʿwah organisations.

45. Extremists Target Alienated Youth. This article examines how the religious and political landscape of Britain in the 1990s shaped the experiences of young Muslims. It explores how gaps in religious leadership and the presence of extremist preachers influenced Muslim communities, highlighting the wider social and institutional conditions surrounding debates about radicalisation and Islamic authority.

44. OASIS Calls for ‘Pure’ Salafi Da’wah. This article examines the factionalism that emerged within British Islamic activism during the 1990s, focusing on disagreements surrounding JIMAS and its ideological direction. It explores how debates over Qutbism, political activism, cooperation with opposing groups, and Salafi methodology contributed to internal divisions and the formation of alternative Salafi networks.

43. Abu Muntasir Joins the Khawārij. This article examines the ideological influence of Neo-Qutbism on Islamic activism during the 1990s, focusing on debates surrounding political Islam and Salafi methodology. It explores how the teachings of figures associated with the Awakening movement challenged established scholarly positions and contributed to ideological confusion and divisions within British daʿwah networks.

42. Abu Muntasir Promotes ‘Tawheed al-Hākimiyyah. This article examines the growing influence of political and jihadist rhetoric within British Islamic activism during the 1990s, focusing on Abu Muntasir’s association with figures such as Ali Tamīmī. It explores how this shift within JIMAS contributed to ideological divisions and prompted the emergence of OASIS as a corrective Salafi daʿwah network.

41. ‘Methodology of the Prophets’ Clarifies Salafism. This article examines the role of Shaykh Dr Rabīʿ ibn Hādī al-Madkhalī’s writings in clarifying Salafi methodology in response to Islamist movements and Qutbist thought, and considers how their subsequent translation and dissemination contributed to the development of Salafism in the English-speaking world.

40. Shaykh Abu Talhah Dawūd’s Legacy This article examines the life and legacy of Shaykh Abu Talhah Dawūd Burbank, whose extensive translations of works by prominent Salafi scholars played a significant role in disseminating Salafi teachings in the English-speaking world and establishing the foundations of Salafism in Britain.

39. Students Revive Authentic Islam. This article examines the role of British students who studied under prominent Salafi scholars in Saudi Arabia and Yemen and subsequently returned to Britain, where they contributed to the propagation and consolidation of the Salafi Daʿwah, particularly within Birmingham’s diverse Muslim communities.

38. Salafis United Upon One Creed. This article examines the emergence of Salafi daʿwah in Birmingham and the pivotal role of Abu Hakeem Bilāl Davis and Abu Khadeejah ʿAbdul-Wāhid, alongside other early advocates, in establishing and strengthening one of Britain’s earliest and most prominent Salafi communities.

37. Clarity For Salafis Worldwide. This article examines how the translation and dissemination of scholarly refutations and foundational Salafi texts provided British and English-speaking Salafis with clarification concerning competing interpretations of Salafiyyah, while strengthening their access to the Qur’an, Sunnah, and writings of recognised Salafi scholars.

36. Muslim Youth Discover True Islam. This article examines the significance of OASIS’s first major Salafi conference in Birmingham in 1996 as a formative moment for British Muslim youth, highlighting how the gathering and its visiting scholars provided many attendees with their first direct exposure to a wider Salafi community and its methodology.

35. Islam in Britain is Deculturalised. This article examines JIMAS’s role in mobilising British Muslim youth and facilitating the deculturalisation of Islam during the 1980s and 1990s, while tracing how perceived methodological differences between JIMAS and emerging Salafi activists ultimately contributed to the formation of OASIS.

34. JIMAS Split Ignites Salafi Da’wah. This article examines the split from JIMAS and the subsequent emergence of OASIS, challenging portrayals of British Muslim youth as inherently radicalised and highlighting how emerging Salafi activists positioned themselves in opposition to violent extremism and competing Islamist ideologies.

33. Muslim Brotherhood Leaders Exposed. This article examines how two prominent lectures at the 1996 OASIS conference brought questions of ʿAqeedah, Tawheed and Manhaj to the forefront, generating debate over competing Islamic methodologies and contributing to the conference’s significance in the subsequent development of Salafi daʿwah in Britain.

32. Shaykh Abu Uwais Battles Qutubism. This article examines the role of Shaykh Abu Uwais Abdullah Ahmed Ali in confronting Qutbist influence and clarifying Salafi creed and methodology in the United States, highlighting how such regional struggles contributed to the wider clarification and consolidation of Salafi daʿwah in the West.

31. University Students Seek Authentic Islam. This article examines the emergence of OASIS in 1996, tracing its origins among British university students and second-generation Muslims seeking an authentic Islamic identity, and its formation in response to the growing influence of politically oriented Islamic student organisations on British campuses.

30. A Salafi Publishing House is Born. This article examines the dissolution of OASIS in 1996 and the subsequent establishment of Salafi Publications, highlighting how former OASIS members and returning British students transformed their daʿwah efforts into a publishing enterprise that disseminated Salafi scholarship throughout Britain and the wider English-speaking world.

29. SalafiPubs Revives Orthodox Islam in the West. This article examines the emergence and development of Salafi Publications (SalafiPubs) from its roots in late twentieth-century Britain, highlighting its role in disseminating Salafi scholarship in English and its subsequent influence on the growth of Salafism across Britain and the wider English-speaking world.

28. Hybrid Salafism Emerges in 1990 Gulf War. This article examines the emergence of competing interpretations of Salafism during the 1990s, focusing on the impact of the Gulf War, growing external interest in JIMAS, and the emergence of hybrid forms of Salafism that combined Salafi terminology with the ideas of twentieth-century Islamist ideologues.

27. Abukhadeejah.com: Salafi Da’wah Worldwide. This article examines Abu Khadeejah’s expanding role in SalafiPubs, focusing on his translations, publications and extensive dissemination of Salafi literature, while considering his leadership in developing Birmingham as the central hub of SalafiPubs’ growing infrastructure in Britain.

26. The Roots of UK Salafi Da’wah. This article examines the diverse roots of Salafi daʿwah in Birmingham during the early 1990s, highlighting the contribution of both Muslim-heritage and converts to Islam, and the roles of local duʿāt, translated scholarship, and connections with scholars in Saudi Arabia and Yemen in establishing SalafiPubs.

25. Salafi Da’wah in 1990s Birmingham. This article examines how Salafi du‘āt expanded da‘wah activities across Birmingham and other UK universities and community spaces during the 1990s, establishing stalls and lectures that attracted growing numbers. It argues that Birmingham provided a diverse urban space where Salafism challenged established social and religious narratives.

24. A New Chapter for Al-Maktabah as-Salafiyyah. This article traces the tensions between SalafiPubs and Green Lane Mosque in the late 1990s, which ultimately led to SalafiPubs losing access to the mosque. The dispute prompted the group to establish its own premises, culminating in the opening of Al-Maktabah As-Salafiyyah in Birmingham in 1998.

23. Shaykh Abu Khadeejah Receives Tazkiyāt. This article highlights the significant tazkiyāt (commendations) received by Shaykh Abu Khadeejah from senior Salafi scholars, including Shaykh Muqbil, for his efforts in spreading the Salafi da‘wah in the West. It also emphasises Shaykh Rabee‘ Al-Madkhali’s recommendation that Muslims in the UK consult Abu Khadeejah on matters concerning their lives and circumstances in the West.

22. Salafi Publications: A Gateway to Knowledge. This article examines the emergence of a prominent network of British Salafi du‘āt from the early 2000s, highlighting their links with senior Salafi scholars in the Arab world. It shows how these transnational connections strengthened Salafism in the UK while making SalafiPubs’ association with Shaykh Rabee‘ a defining and contested feature.

21. A Beacon for Authentic Islam in the West. This article highlights Al-Maktabah As-Salafiyyah’s emergence as a prominent centre for authentic Salafi da‘wah in the West. It emphasises senior scholars’ commendations of its du‘āt, including Shaykh Hasan Al-Banna’s praise and Shaykh ‘Ubayd Al-Jābiri’s recognition of them as students and as a gateway connecting scholars with English-speaking Muslims globally.

20. A Symbol of Salafiyyah in the West. This article highlights Shaykh Abu Talhah Dawūd Burbank’s pivotal role in translating major Salafi scholarship into English, including refutations by Shaykh Al-Albāni, Ibn Bāz, Ibn ‘Uthaymeen, Muqbil and Rabee‘. His translations helped clarify Salafi positions across the English-speaking world, earning him recognition as a symbol of Salafiyyah in the West.

19. SalafiPubs Battles Qutubism. This article examines the purification of the UK Salafi da‘wah during the mid-1990s, as its adherents increasingly rejected political activism, democracy and Qutubi-Sururi ideas. It highlights Birmingham as a key battleground, particularly through Abu Khadeejah and Abu Talhah’s efforts to challenge these ideological influences and expand Salafi da‘wah.

18. Redstone Academy Established. This article examines the establishment of Redstone Educational Academy in Birmingham in 2002 and its role in educating second-generation Salafi children. It also highlights Abu ‘A’ishah Sa’eed Alam’s influence in introducing his family to Salafism, and the wider contribution of his brothers and other community members to Salafi education and da‘wah.

17. SalafiPubs Relocate to Wright Street. This article traces the rapid expansion of Al-Maktaba as-Salafiyyah from its establishment in 1998 as a bookstore and Islamic centre. It highlights its growing educational, organisational and employment role, the expansion of SalafiPubs’ da‘wah, its post-9/11 publications, and the development of a larger complex in Small Heath by 2001.

16. Pilgrims Travel to The Scholars. This article examines Abu Khadeejah’s pioneering role from the late 1990s in organising annual Hajj and ‘Umrah programmes that brought Western Muslims, often for the first time, into direct contact with and study under major Salafi scholars. These international dawrāt brought students from across the world to Madinah for intensive study, while livestreams and recordings extended access globally.

15. Signs of a Good End. This article examines the tragic death of Abu Talhah Dawūd Burbank and his wife while travelling for Hajj in 2011. It highlights Abu Talhah’s pivotal role as a founder and early pillar of Al-Maktabah As-Salafiyyah, the worldwide grief following their deaths, and the significance attached to their passing in ihrām while performing talbiyah.

14. Who is Shaykh Abu Khadeejah? This article traces Abu Khadeejah’s early adoption of Salafiyyah from 1988 and his emergence as a prominent da‘wah figure by the mid-1990s. It highlights his university-based preaching, early exposure to visiting senior scholars, and direct study with scholars in the UK and Kuwait, which shaped his development and Salafi da‘wah activities.

13. Salafi Publications Under Attack. This article examines attacks against SalafiPubs’ pioneers over their lack of formal Islamic qualifications, contrasting academic certification with demonstrated knowledge and da‘wah experience. It highlights the tazkiyāt and longstanding recognition received from major Salafi scholars such as Shaykh Muqbil, Rabee‘ and ‘Ubayd Al-Jābiri for their steadfastness upon the Sunnah.

12. Shaykh ‘Ubaid al-Jābiri’s ‘Petite Hijra’. This article examines the expansion of Salafi infrastructure in Birmingham from 2001, including the new mosque and primary school, which attracted families from across the UK. It also highlights the post-9/11 migration of Salafis from Europe to Birmingham, encouraged by Shaykh ‘Ubayd Al-Jābiri’s guidance to remain close to Al-Maktabah As-Salafiyyah.

11. Shaykh Abu Khadeejah Studies With Scholars. This article highlights how Abu Khadeejah pursued Islamic knowledge despite not attending an Islamic university, studying with visiting scholars and Shaykh Abu Talhah while engaging deeply with major Salafi scholarship. From 1997 onwards, his frequent visits to Saudi Arabia enabled direct study and consultation with scholars including Shaykh Rabee‘ and Shaykh ‘Ubayd Al-Jābiri on issues affecting Muslims in the West.

10. Shaykh Rabee’ Endorses Salafi Publications. This article reflects on SalafiPubs’ central role in opposing Qutubi-Jihadist ideology in the West, describing its evolution from university and street da‘wah into a respected Salafi organisation. It emphasises the endorsement of senior scholars, particularly Shaykh Rabee‘ Al-Madkhali, who urged Western Muslims to cooperate with SalafiPubs and seek their advice.

9. A Key Pillar of SalafiPubs’s Success. This article highlights Abu Hakeem Bilal Davis and Abu Talhah Dawūd Burbank as key pillars of SalafiPubs’ success despite not completing studies at IUM. It emphasises their strong relationships with senior scholars, defence of Salafi da‘wah, commitment to teaching, and Abu Talhah’s exceptional translation work and lasting legacy in the West.

8. An Ethnographic Journey To Salafism. This essay reflects on the author’s personal journey to Salafism and the motivations that shaped her decision to undertake doctoral research into Salafi communities. It explains the methodological approach underpinning the research, including the challenges and opportunities of conducting ethnographic research within a religious community with which the researcher has personal connections.

7. A National Salafi Network. This article examines the rapid expansion of Salafi da‘wah from Birmingham in the mid-1990s into a national and international network. It highlights Abu Khadeejah and Abu Talhah’s teaching of foundational texts, the emergence of Salafi communities across the UK, and the subsequent global outreach of SalafiPubs’ du‘āt.

6. The Emergence of Salafism in the UK. This essay traces the emergence of contemporary Salafism in the UK from the late 1980s, focusing on its development through Salafi Publications during the 1990s. It examines the growth of da‘wah, publishing, education and transnational networks, highlighting Birmingham’s emergence as a major centre of Salafi activity in the West.

5. Salafi Publications: A Grassroots Daʿwah. This essay examines Salafi Publications as a grassroots da‘wah movement, tracing its roots to early 1990s Birmingham and the wider emergence of Salafism in the UK. It explores the diverse backgrounds of its adherents and the appeal of its distinctive approach to promoting and defending what they regarded as authentic Islam.

4. Situating British Salafism From Within. This essay examines Salafi Publications as a grassroots da‘wah movement, tracing its development from early activities in Birmingham into a wider UK network. It highlights the role of its du‘āt, translated scholarship, local teaching and connections with senior scholars in establishing SalafiPubs as an influential centre of Salafi da‘wah in the West.

3. What is Salafism? This essay examines what Salafism is and challenges common academic accounts of its origins and development. It explores Salafism’s relationship with the early generations of Islam, its distinction from modernist and Islamist movements, and the development of different understandings and classifications of Salafism in contemporary discourse.

2. An Ethnography of Female Salafi Converts in Birmingham. This PhD research examines why diverse women in Birmingham convert to and adopt Salafism, challenging dominant portrayals of Salafi women as passive, oppressed or predisposed to extremism. Drawing on the conversion narratives of 30 women, it explores conversion as a gradual process of personal transformation, identity formation and religious meaning-making in contemporary Britain.

1. Islamophobia in the West. This essay examines Islamophobia in the West, with particular focus on Salafi women who experience discrimination and hostility because their religious dress and appearance are sometimes misinterpreted as signs of extremism or mistaken for association with ISIS. It explores how such perceptions affect their everyday experiences, identity and sense of belonging.